The Story of Make Beauty
A Union of Two Minds
Make Beauty was born from the union of two restless minds who are passionate about the world of beauty.
Wagner
Visionary Businessman
Always ahead of the curve in technology and innovation, bringing strategic vision and leadership to expand the boundaries of the cosmetic sector.
Juliana
Chemist & Specialist
Fascinated by hair and cosmetics, passionately driving the research and development of unique, revolutionary formulas for real impact.
"Together, they transformed ideas, knowledge and a shared passion into something greater: the mission of bringing beauty to the world."
"More than creating products, Wagner and Juliana wanted to impact lives."
That's how the name Make Beauty came about – "making beauty", reaching the world and bringing self-esteem to every corner, to every person, seeing smiles on everyone's faces as a reflection of this purpose.
Impacting Lives
Quality & Technology
Always focused on innovation, Make Beauty constantly invests in quality and technology.
That's how we developed the first Enzymotherapy on the market, a revolutionary advance in hair straightening. Our unique formula, the result of years of research, brought Grace to the world, a milestone in hair transformation.
Expanding
to 141
Countries
But the story of Make Beauty began much earlier. The founder, Wagner, already had a consolidated trajectory in the sector, accumulating a portfolio of successes.
Today, Make Beauty manufactures hair straightening products proudly made in Brazil, yet globally recognized and beloved. The group's expertise and strategic vision have allowed Make Beauty to expand to more than 141 countries, winning over hairdressers and consumers around the world.